Who We Are

goodwill industries of northwest north carolina

Goodwill Industries of Northwest North Carolina is a nonprofit organization that has served the local community since 1926. Through the sale of donated items in our stores, we fund employment and training programs that help people find hope, opportunity, and jobs. We are recognized nationally as one of the most efficient charities —channeling 87 percent of revenues to mission and sustainability—enabling us to serve more than 26,000 people each year in northwest NC.


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Goodwill Industries of Northwest North Carolina creates opportunities for people to enhance their lives through training, workforce development services, and collaboration with other community organizations.

Learn more about our programs and services by viewing our 2023 Goodwill Impact Report.

Who We Are


Goodwill Industries of Northwest North Carolina was founded in 1926 by Centenary United Methodist Church in Winston-Salem to provide a means of employment for the community’s residents with disabilities. Clothing and other items were gathered from community members and then repaired and sold by citizens with disabilities. Over time, Goodwill expanded its mission to include individuals with socioeconomic barriers to employment. The philosophy of “a hand up, not a hand out” was the impetus for the founding of Goodwill and the organization remains committed to that concept today.

BOARD OF DIRECTORS AND executive leadership

Our Board of Directors represent a wide variety of occupations and industries and provide invaluable leadership and governance to ensure compliance with legal and tax requirements, the protection of the public interest, and evaluation of our organization’s work. Goodwill’s Executive Leadership and Board of Directors


Goodwill’s programs are accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF). CARF is an independent, not-for-profit agency promoting quality, value, and optimal outcomes of services through a consultative process that centers on enhancing the lives of the persons receiving services.
Goodwill’s Accreditations and Licenses

Goodwill Industries international

Goodwill Industries of Northwest North Carolina is one of 156 independent community-based Goodwill® organizations that make up Goodwill Industries International (GII). To be a member, each local Goodwill must be accredited, apply for membership, and meet certain criteria established by GII.

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Five Things To Know About Goodwill


Goodwill is an independent nonprofit organization.

Goodwill Industries of Northwest North Carolina is a registered 501(c)(3) nonprofit organization and has been serving the local community for more than 90 years. Goodwill® consistently ranks among top charities that make your donations go further. We are one of 156 member agencies of Goodwill Industries International. Each agency is independently operated, funded, and guided by its own Board of Directors made up of volunteers from the community.


goodwill stores fund programs that Help people find jobs.

Goodwill stores exist to support Goodwill’s mission. Through the sale of quality items at affordable prices, our retail stores fund programs that help thousands of people each year find jobs and reach financial stability. For every dollar spent in our stores, 87 cents goes to support our mission and sustainability.


all goodwill employees earn above minimum wage.

All of Goodwill’s 1,100+ employees earn greater than minimum wage. All employees earn $13.50/hour or more and they receive numerous benefits including a Money Purchase Pension Plan, health insurance, dental and vision coverage, paid time off, sales incentives, education reimbursement, and more. It’s a great place to work and we are always looking for dedicated people to join our team.


Our CEO and President is Barbara Maida-Stolle.

Like other nonprofits, Goodwill is governed by respected leaders and a volunteer Board of Directors who provide guidance and oversight. Goodwill isn’t “owned” by anyone. As our CEO, Maida-Stolle is accountable for the effectiveness of the organization. She manages 1,100+ employees, 51 stores, and 20 career centers, and is responsible for ensuring that one of the state’s largest nonprofits is able to fulfill its mission now and in the future. Goodwill’s Board of Directors reviews and sets Maida-Stolle’s compensation within the context of the organization’s revenues, responsible stewardship, services, and overall impact in the community.


You may know someone Goodwill has helped.

In the last year alone, Goodwill served more than 26,000 people in northwest NC. You may know one of the at-risk teenagers who we’ve helped get on the path to success, or maybe you’ve met one of the thousands of people who we helped find a job, or perhaps you know one of the veterans who received employment assistance. Regardless of situation, Goodwill believes that everyone deserves the right to live, learn, and work in our community with dignity and choice.

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Learn more

our footprint


Location. Location. Vocation.

Whether you’re looking for professional training to launch your career, donate goods, or treasure hunt at one of our stores, Goodwill of Northwest North Carolina has your community covered with 51 locations in 31 counties.


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