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Goodwill® Named One of America’s Most Inspiring Companies by Forbes

By Joye Taylor, Public Relations Manager, Goodwill Industries International
Read the original blog post at www.goodwill.org.

ROCKVILLE, MD —Forbes recently released its annual list of America’s Most Inspiring Companies, and for the third year in a row, it included Goodwill®. Coming in at #11 in 2014, Goodwill is the only nonprofit to make the prestigious list. Last year, Goodwill ranked #19.

According to Forbes reporter Susan Adams, “Goodwill is a company with a long history of providing employment and job training to veterans and people with disabilities and other challenges.”

“Shopping and donating at Goodwill creates jobs and other training opportunities for people in communities across the U.S.,” said Kim Zimmer, Chief Marketing Officer and Senior Vice President of Global Development for Goodwill Industries International. “We are honored to be named one of America’s Most Inspiring Companies.”

The list is based on results from Performance Inspired, Inc., a consulting and training firm that helps organizations elevate performance through “the science of inspiration.” Prior to surveying 3,300 consumers to rank how inspirational they found a number of businesses, respondents were asked to think about the values, behaviors and attitudes of a hypothetical inspirational company and how it might compare to a real company.

Read the December 8, 2014 Forbes article.