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Forbes Recognizes Goodwill as Top 5 Most Innovative

Goodwill is one of the most innovative social enterprises in the world, according to Forbes. Describing social enterprises as a “hybrid model that uses business solutions to make a positive impact on the world,” the article notes Goodwill’s innovative adoption of e-commerce tools.

“When brick-and-mortar retail was hammered by recessions in the new millennium, Goodwill adapted, making a successful transition to e-commerce in 2007 in order to avoid dying out simply because people moved from brick-and-mortar to online shopping. Now, you can hunt for vintage gold jewelry, designer handbags or mid-century musical instruments on shopgoodwill.com. Old school turned new school,” the article says.

Like sales of donated items in Goodwill’s retail stores, shopgoodwill.com also supports job training and employment programs that serve more than 32,000 people each year in Northwest North Carolina.

The Forbes article includes Goodwill along with internationally recognized non-profit organizations and businesses, including the Grameen Bank, Ashoka and ME to WE. Click here to read the article.