Our prices are competitive with demand. We establish prices by surveying the market. We make sure we are selling excellent quality merchandise for a price lower than new low-quality merchandise. To ensure a continuous influx of quality donations, we cannot allow our items to be priced too low. Many of our donors would become discouraged if we sold their quality donations at extremely low prices. Our supply of goods for sale depends on our donors who expect that we value their donations properly and we are committed to maximizing the impact of their generosity to support our mission.