Goodwill's Whitaker Regional Operations Center (nicknamed the "ROC") at 2760 Peters Creek Parkway in Winston-Salem features a retail store, a Career Connections Center, and an outlet store. The outlet offers an entirely different shopping experience for Goodwill customers with great "buy the pound" deals on clothing, housewares and shoes. Books and housewares at 59 cents per pound and $1.10 for clothing and other items. (Furniture and larger items are priced individually.)
Also housed at the ROC is Reconnect, Goodwill's computer recycling program offered in partnership with Dell, and Goodwill's transportation hub servicing the eastern portion of its territory.
The Whitaker Regional Operations Center is LEED-Certified. LEED (Leadership in Energy and Environmental Design) Certification is the national benchmark for high performance green buildings.