NEWS
This Holiday Season, Caring Corners® and Goodwill Industries® Team Up to Help Children Learn That It’s Better to Give than to Receive
11/14/2008
Forsyth County
Winston-Salem NC
Too often the season of giving turns into the season of ‘getting’ – especially for children. This holiday season children can begin learning what it feels like to give back to their local communities. This nationwide partnership between toy-maker Learning Curve Brands, Inc. and Goodwill Industries is called the Carton of Caring® Donation Program. The program encourages charitable giving during the holidays, an important lesson of sharing and compassion that is never too early to learn.
This lesson of “giving not getting,” begins with the Caring Corners® Mrs. Goodbee™ Talking Dollhouse from Learning Curve Brands. The dollhouse is actually two unique gifts in one – a gift for the child to keep and a gift for her to give away. The first gift is the dollhouse, which helps children learn social and emotional skills in a fun, interactive way through imaginative play. That second gift – the giving part – comes to life with the Carton of Caring Donation Program. Children are encouraged to fill Mrs. Goodbee’s “Carton of Caring” (the box in which the dollhouse is packaged) with gently-used clothing and toys and donate them to any of the 2,200 Goodwill stores nationwide and in Canada.
There is no better time to get children involved in the art of giving back than during the holidays. Donating is a simple caring act that can help expand a child’s world from ‘”me”’ to “we.” When children donate their Cartons of Caring, they will receive from Goodwill a Certificate of Appreciation and a special online code that “unlocks” a Caring Corners web game available only through donation.
Carton of Caring clothing and toy donations will be sold at Goodwill Industries of Northwest North Carolina’s stores, with proceeds helping to fund Goodwill’s job training programs and support services in the community. “Children can feel good because their donations will help people earn a paycheck and support themselves and their families,” says Jaymie Eichorn, director of Marketing for Goodwill. “Most importantly, the experience of giving lets them learn firsthand the satisfaction of helping others in their community.”