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Goodwill Corporate Video
( 42 MB - Windows Media )

Click to view our most recent Annual Report

Goodwill is many things. We are a donor-driven agency. We are a retailer. We are a contract services operation and a major recycler of textiles. But most importantly, we are a leader in workforce development services. Through classes, training, and work experience offered at our Workforce Development Centers, people develop the marketable skills they need to obtain and maintain meaningful employment.

Goodwill transforms donations into jobs and job training for thousands of people in northwest North Carolina each year. At Goodwill, we believe that all people, regardless of situation, should have access to meaningful employment. Each time you donate items to Goodwill or shop in our stores, you are supporting training programs that help people with barriers to employment find jobs and become more self-sufficient.

Goodwill qualifies as a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code. As a nonprofit, we take our responsibilities to the public very seriously. Goodwill is consistently ranked among top efficient charities that make your donations go further.

Our Mission

We create opportunities for people to enhance their lives through training, workforce development services and collaboration with other community organizations.

Our Vision

We will be satisfied only when every person in northwest North Carolina has the opportunity to participate fully in all aspects of a productive life.

Strategic Plan Goals

  1. Create an organizational environment that values employees and encourages growth, development, accountability and innovation. 
  2. Provide workforce development services based on the needs of our communities.
  3. Expand youth services to improve the future employability of young people.
  4. Focus Contract Services on client-based services.
  5. Continue to grow retail revenues and profits in order to fund mission-related activities.
  6. Create a strong branded identity that differentiates our organization and supports our business model.

The Goodwill Story

Goodwill Industries of Northwest North Carolina was founded in 1926 by Centenary United Methodist Church in Winston-Salem to provide a means of employment for the community's residents with disabilities. Clothing and other items were gathered from community members and then repaired and sold by citizens with disabilities.

Over time, Goodwill expanded its mission to include individuals with socioeconomic barriers to employment. The philosophy of "a hand up, not a hand out" was the impetus for the founding of Goodwill and the organization remains committed to that concept today.

CARF Accreditation

Goodwill's programs are accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF). CARF is an independent, not-for-profit agency promoting quality, value, and optimal outcomes of services through a consultative process that centers on enhancing the lives of the persons receiving services. 

Our CARF accreditation ensures that:

  • Our programs and services actively involve consumers in selecting, planning, and using services.
  • Our programs and services have met consumer-focused, state-of-the-art national standards of performance.
  • Our organization is focused on assisting each consumer in achieving his or her chosen goals and outcomes.

For more information on our accreditations and licenses, click here